Overachieve SIM EMPIRE’s KPI by Dynamic Creatives Optimization

Market: United States, Japan, Korea

SIM EMPIRE is an advanced strategy mobile game that combines city-building, resource management, and military tactics in a historical setting. The primary focus is on the US, JP and KR markets, with Facebook as the advertising platform.

HiNA’s strategy began with an in-depth market analysis to understand the preferences and behaviors of the game's target audience across different regions. This understanding informed the creation of over 200 sets of video creatives, each tailored to resonate with specific audience segments and highlight the game's distinctive features.

The campaign utilized Facebook and Instagram to deliver these ads to users. The targeted marketing campaign, with its focus on detailed audience segmentation and data-driven optimization, has proven to be a successful strategy for acquiring a global user base.