The Greater China Market have close cultural and linguistic ties with Mainland China, which facilitates localized marketing efforts. This allows brands to quickly expand their reach to more markets.

Consumers in the Greater China Market are familiar with international brands and high-quality products, providing a perfect platform for Mainland brands venturing overseas to test their international competitiveness and to use as a springboard for expansion.

The Greater China Market offer advanced logistics, communication, and transportation infrastructure. This convenience aids companies in their operations and international shipping, helping them to further expand their global presence.

The central government encourages enterprises to "go global" and provides policy support. Taking Hong Kong, Macau, and Taiwan as the first step, enterprises can benefit from these policy incentives.