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Southeast Asia has a population of over 600 million, with a large proportion being young, indicating a vast potential consumer base and workforce.
Many Southeast Asian countries have experienced rapid economic growth, and the expansion of the middle class has led to increased demand for quality products and services.
The proliferation of internet and mobile devices, especially in urban areas, has driven the growth of e-commerce, online payments, and digital services.
Known for its rich cultural heritage and natural landscapes, Southeast Asia is a famous tourist destination worldwide, and the development of the tourism industry has spurred the rise of related industries.
Governments encourage foreign direct investment, offering tax incentives and other measures to attract foreign businesses to establish operations in the region.
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