THE SOUTHEAST ASIA MARKET

Demographic Dividend

Southeast Asia has a population of over 600 million, with a large proportion being young, indicating a vast potential consumer base and workforce.
Economic Growth

Many Southeast Asian countries have experienced rapid economic growth, and the expansion of the middle class has led to increased demand for quality products and services.
Digital Transformation

The proliferation of internet and mobile devices, especially in urban areas, has driven the growth of e-commerce, online payments, and digital services.
Tourism Hotspot

Known for its rich cultural heritage and natural landscapes, Southeast Asia is a famous tourist destination worldwide, and the development of the tourism industry has spurred the rise of related industries.
Foreign Direct Investment

Governments encourage foreign direct investment, offering tax incentives and other measures to attract foreign businesses to establish operations in the region.

SEA E-COMMERCE ELITE

Capitalizing on the dynamic SEA e-commerce sphere, HiNA harnesses the power of AirAsia, TikTok and YouTube Shops to elevate brands

Engage Travel Shoppers in SEA

-Extensive customer base and regional reach within SEA.
-Integrate travel and lifestyle marketing.
-Sales approach from online to offline (in-flight).

Create Viral Moments

-Capturing the pulse of SEA's Gen Z and Millennial shoppers.
-Transforming high-engagement TikTok content into sales.

Storytelling for Conversion

-Partnering with SEA's top creators for brand/sales promotion to endorse products, leveraging their trusted voices and extensive reach.
-Leveraging shorts for wider brand visibility.