2024 Digital Global Overview

Description

Based on the 2024 Global Digital Overview Report, we can see that the global internet user base is growing rapidly, thanks to the popularity of the internet and mobile devices.

1. Global Digital User Base Growth: With the increasing popularity of the Internet and mobile devices, the global Internet penetration rate is on the rise. The ubiquity of smartphones and tablets has made it easier for people to access digital content and services, leading to a rapid growth in the number of digital users in some emerging market countries.

2. Internet User Growth: In the past 12 months, internet users have increased by 1.8%, with the global total reaching 5.35 billion at the start of 2024. 66.2% of the global female population and 63.5% of the global male population use the internet. Compared to last year, the proportion of male internet users increased by 4.9%, while females increased by 4.2%.

3. Mobile Internet Usage: At the start of 2024, there were 5.61 billion unique mobile phone subscribers, with 96.5% accessing the internet via mobile phones, while those using laptops and desktops decreased by 5.8%.

4. Average Daily Internet Usage Time: Each internet user spends an average of 6 hours and 40 minutes online per day. Compared to last year, there was a 0.8% increase in daily internet usage time, equivalent to an extra 3 minutes per day. 

5. Main Reasons for Internet Usage: The reasons for using the Internet include information retrieval, staying in touch with friends and family, watching video content, and keeping up to date with news and events. Information retrieval is the main reason for internet usage, accounting for 60.9%.

6. Reasons for Internet Usage by Different Age Groups: Younger users tend to use the Internet for socializing, entertainment, and learning, while older users focus more on news and current events.

7. Social Media User Growth: The number of social media users continues to grow, with platforms like Facebook, Twitter, Instagram, and LinkedIn seeing increasing numbers of users. Global social media users account for 66.4% of the total population.

8. Main Reasons for Using Social Media: The main reasons for using social media include staying in touch with friends and family, filling spare time, and reading news stories. 

9. Social Media Usage Time and Platform Preferences: There are significant differences in social media usage time among different countries and regions. Some countries' users may prefer to use multiple social media platforms, while others may focus on a few.

10. Global Social Media Usage: Global social media usage reflects the diversity of cultural and economic influences. There are significant differences in the activity and preferred platforms of social media users across different countries and regions
In summary, this report reveals the growth trends of the global internet user base, the main reasons for internet usage, the popularity of social media, and the differences in internet usage among different age groups and regions. These data are important for understanding the behavioral patterns and preferences of global digital users and provide guidance for businesses and organizations in developing targeted marketing strategies.