Consumer Behavior Analytics

This report provides an overview of the 2024 Digital Consumer Research, revealing key trends in consumer preferences and behaviors, which is crucial for tailoring advertising strategies. The report covers the global market and provides insights into how consumers discover new products and brands, as well as how they research and purchase. Here is a summary of each section of the...

This report delves into the four major shopping trends of 2024, including economic shifts, brand ethics and sustainability, social commerce habits, and the latest developments in artificial intelligence (AI). The report provides a comprehensive view of global digital consumer behavior, emphasizing how brands can adapt and leverage these trends to attract consumers in a constantly changing market. Here is a...